At the fair, civil and military aircraft manufacturers and suppliers try to strengthen their reputation in the Gulf region. This market is important for manufacturers because it has great development potential both as a tourist and business location and many well-known companies that have placed large orders in recent years are based in the region. The Gulf region with its relatively wealthy states is also an important market for the military sector. The Dubai Air Show is a biennial air show at Dubai-World Central International Airport, United Arab Emirates.