The Beautyworld Middle East is the leading exhibition for cosmetics, health and beauty products, perfumes and spa facilities in the Middle East. The fair was transformed originally from the Gulf Beauty, which was bought in 2002 by the Frankfurt Messe and was equipped with a new name, a new concept and a new program. Now this fair is part of a very successful series of exhibitions with fairs in Frankfurt and Japan. With its strong international orientation, the fair has contributed significantly to the development of the beauty and wellness industry in this region.